Our Detroit Grocery Coalition pivoted quickly to develop communications and materials for independent local grocers after the DFPC Executive Director noticed a significant difference in safety measures between chain supermarkets and small independent stores. Local stores didn’t have the corporate support and investment to provide wayfinding, hand sanitizer, and other guidance to customers.
Using my background in health literacy I developed materials based on CDC guidance to make posters, social media graphics, floor stickers, and more to ensure grocery safety was a focus. Partners who used the materials included the Detroit Health Department, Fair Food Network, and Eastern Market.
Date
2020 – 2021
Client
Detroit Food Policy Council
Conferences
2020 Detroit Food Summit
Media
Article Detroitisit, April 2020
Publications
Articles
2020 Gastronomica, “Independent Grocers, Vulnerable Residents, and Community Coalitions: We’re All Essential!”
Alex B. Hill 